WELCOME TO COMMUNICATION MAX
P.O.box 492
88, 1ÈRE AVENUE
St-martin,Beauce,Qc
G0M-1B0 cp 492
Phone and Fax 1(418)382-3765
COMMUNICATION MAX EXPLORES FOR YOU
Communication Max has been working in industrial and commercial fields for 6 years; it has been working with the C.R.I.Q.(Centre de Recherche Industriellle du Québec).
SERVICES
Communication Max offers two types of services to the Companies or Firms:they are outside or inside company communications.
a)OUTSIDE COMMUNICATIONS
Our firm mainly provides the link between the companies or firms,their customers or their targeted customers.
Our goal is to help and allow companies or firms:
- to keep their customers
- to make the follow-up of the customers
- to increase the targeted customers (market segmentation)
- to test new products.
- To evaluate their promotion(s) and publicity.
The types of studies done by Communication Max 98 are essentially based on the
Lavidge&Steiner theory in Marketing. It is the A.K.L.P. method (Awereness, Knowledge, Liking,Purchase).
If the product or the brand name is not on the market yet, we will test or study the awarenessand the interest (ignorance stage, knowledge and treatment stage)
of the possible customers with different appropriate techniques.
If the product or the brand name is already on the market, we will test for example the liking of the customers towards the product(consideration and preference stage ) Finally we can also look for information on the intentions of buying or the perception towards the already bought product.(insistance and acquisition phases).
Marketing research objectives |
Types of studies |
| 3-Conative studies (purchase studies) |
Studies on the satisfaction rate;marketing tests;split-run tests;studies on the intentions of buying;empirical tests; etc |
| 2-Affect studies (consideration and preference) | Studies of preferences(global sign);studies on the positioning of the product, etc. |
| 1-Cognitive studies (treatment and knowledge) |
Studies on the knowledge or the
perception of the product or the brand. |
B) INSIDE COMMUNICATIONS
Communication Max also makes insides researches with the companies it is working with. For example studies on duties or tasks definition or specification.
AREAS WHERE COMMUNICATION MAX HAS ALREADY BEEN INVOLVED
OUR FIRM HAS BEEN INVOLVED IN :
Food, insurance, construction, computers, newspapers, radio, internet, furniture, protection and alarm systems, restoration and accommadation (hotels), health, transport, etc.
ELABORATION OF A MARKETING RESEARCH WITH COMMUNICATION MAX
The communication max process in the marketing research is very simple:
- customer contact
- meeting with the customer(evaluation of the company and its needs)
- presentation of the estimate with the detailed plan(draft)and signature of the contract (40% to be paid at the signature and the 60% left when the report(s) is/are delivered)
- steps of the marketing research:
- information
- building-up of the marketing research instruments
- pre-test and collection of the data
- data analysis and interpretation
- elaboration of the report(s)
TECHNIQUE OF THE COMMUNICATION MAX MARKETING RESEARCH
- questionnaire
- interviews
- group panels
- observation
- etc.
NUMBER OF PEOPLE TO BE CONTACTED
Range of error (% of errors)
|
POPULATION SIZE 100-1000 |
| 10% |
49 |
| 09% |
54 |
| 08% |
60 |
| 07% |
66 |
| 06% |
73 |
| 05% |
79 |
| 04% |
86 |
| 03% |
91 |
| 02% |
96 |
| 01% |
99 |
WHAT DOES A REPORT LOOK LIKE
A standard report at Communication is generally between 25 and 50 pages long.
In the report you will find the following elements: the general information,the methodololgy, the estimate,the data analysis.Concerning the data analysis, you will find within the report comparative and descriptive measures. Also, each report gives the company or the firm avenues to explore in short,middle or long term periods.
AN ASSET FOR COMPANIES OR FIRMS
Services offered by Communication Max may be beneficial to you as they were to all the firms which called for our help
A QUALITY SERVICE AT COMPETITIVE PRICES
Inquire about our prices .Calll one of our representatives and you'll be surprised to find out how competitive we are.
CAN I GET TAX DEDUCTION OR BE ELIGIBLE FOR A GOVERNMENT PROGRAM?
Certain industries or businesses are sometimes eligible for governmental help
As in the IMPACT PME where the reimbursement applicable is 75% of the professional fees. Call one of our representatives to find out about those programs.
FOR INFORMATION
Improve your business and find new avenues by talking to one of our representatives.
Maxime Poulin et Denis Poulin
88, 1st ave East,P.O.Box 492
St-martin de Beauce,Qc
G0M-1B0 c.p. 492
Phone and fax 1(418)382-3765
maxime.poulin@cgocable.ca
